White papers

The Emerging Legal Environment for Podcasting
Podcasting software helps you subscribe to pre-recorded audio shows and to automatically have new shows downloaded to your portable music players as new podcasts become available. There are copyrights and other legal structures that are involved in podcasting and this paper takes a look at that.

Podcasting: A New Technology in Search of Viable Business Models
Podcasting is soon becoming an on demand personalized medium. This is a shift from the old radio method of mass broadcasting. This paper looks at the development of podcasting and the social and legal aspects of podcasting.

What You Don't Know About Podcasting Could Hurt Your Business: How to Leverage & Benefit From This New Media Technology
Podcasts present a huge marketing value. Leveraging this new media technology to provide for additional revenue opportunity for your product is what podcasting is all about.